ⓘ Encyclopedia | E-commerce - Wiki ..


E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Modern electronic commerce typically uses the World Wide Web for at least one part of the transactions life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books such as Amazon and music purchases music download in the form of digital distribution such as iTunes Store, and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business. E-commerce businesses may also employ some or all of the followings: Marketing to prospective and established customers by e-mail or fax for example, with newsletters Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants Providing or participating in online marketplaces, which process third-party business-to-consumer B2C or consumer-to-consumer C2C sales Gathering and using demographic data through web contacts and social media Business-to-business B2B electronic data interchange Online financial exchanges for currency exchanges or trading purposes. Engaging in pretail for launching new products and services Business-to-business B2B buying and selling;

Types of e-commerce

Open source e-Commerce is a free of charge platform that doesn’t imply licenses fee. Furthermore, open source users are also responsible for installing, maintaining, securing and configuring the software on their own servers. In order to set up an open source platform, basic technical expertise is required in the areas of web design and development. Software products that are distributed as open source are generally free, and users can access and modify the source code. Advantages: Better flexibility with a customizable source code; Wide variety of available addons/plugins/extensions; Free of charge system; Disadvantages: Performance depends on hosting costs No standard integration with back-end system; More technical knowledge required;


AdsML is a suite of business-to-business electronic commerce standards intended to support the exchange of advertising business messages and content delivery using XML. It is supported by Peter Meirs of Time Inc. Typical users include newspapers, advertising agencies, broadcasters and others who buy or sell advertising.

B2B e-commerce

B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a companys sales efforts. Instead of receiving orders using human assets manually – by telephone or e-mail – orders are received digitally, reducing overhead costs.

Blink Health

Blink Health was founded by brothers Geoffrey and Matthew Chaiken in February 2016. Geoffrey is the CEO of the company. The company initially launched its website along with a smartphone app to offer lower drug prices to people with high-deductible medical insurance plans. Blink initially partnered with MedImpact to connect with pharmacies. However, after Walgreens and CVS left the Blink pharmacy network in 2017, Blink broke off its relationship with MedImpact. The company now works with its own network of big grocery pharmacies, including Wal-Mart, Costco, Kroger, Albertsons, Safeway and Publix, and has its own prescription-claims processing system. In 2017, Blink launched a program to provide free antidiabetic medications to patients with type 2 diabetes. In October 2018, Blink began offering home delivery for its prescription drug service.

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